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The Rising Popularity of Unified Data Analytics Platforms

Rewind 10 years and consider pitching the idea of driving an electric car from Dubai to Abu Dhabi. That too in a single day.

Most people would have laughed at the pitch. Some may have even thought that the idea was crazy.

In 2022, this is no longer a crazy idea anymore but a reality of life. This is a classic example of disruptive innovation that has happened innumerable times across history.

The internet. The iPhone. The Cloud. The commercial space flight. The list is endless.

The Story of the Evolution of Unified Data Analytics

In the last five years, we have witnessed a brand new story of data analytics that has revolutionised the industry completely. When the big wigs of Oracle left the company in 2013 to create the Incorta Data Analytics Platform and the direct mapping engine, everyone simply assumed that it would be a failed project.

Over the years, the category of Unified Data Analytics Platform has experienced numerous transformations. The impact has been profound, and it has changed the perspective of business enterprises on how they think about, engage with, and create value with data.

Take the example of SAP Successfactors which is a data driven tool that generates valuable insights enabling the company to align strategy with business goals, boost employee performance and identify top talent in the organization. Additionally, it also helps the business create the right performance mix that works for the organization whilst managing employees more proactively.

Early adopters of Big Data Platforms have had the advantage of solving persistent data problems that have plagued businesses over the years. Just like SAP Analytics Cloud or the Incorta Data Analytics Platform brought ina wave of innovation, companies are using unified data analytics to discover a new portfolio of products and services that was not conceivable before.

Key Highlights that Showcase the Rising Popularity of Unified Data Analytics Platforms

There is little doubt that unified data analytics has been a gamechanger technology for business enterprises. Let’s take a look at some of the key highlights that bear witness to the rising popularity of these platforms.

1. UDAPs or unified data and analytics platforms are the functional convergence of a trend that has been present across multiple decades.

Today, businesses can use UDAPs to get a comprehensive and totally integrated experience of data and analytics. This helps organizations implement and extract key insights, gain an understanding of consumer adoption and calculate their return on investment.

2. Analytics has been a fragmented space since its inception.

Prior to UDAPs, the data generated by companies was riddled with inconsistencies and security vulnerabilities. Moreover, the information was looked at in silos with the help of tools and technology that were not adequately equipped to generate relevant insights.

The challenge of fragmented analytics has been overcome with the introduction of Unified Data Analytics Platforms that offers the added advantage of smoothening the data with its artificial intelligence and machine learning capabilities.

3. Unified data analytics platforms are here to stay.

No business wants to lag behind its competitors because they have to play the role of a systems integrator between core internal processes. The need of the hour is to have an integrated platform and a holistic environment that works in cohesion.

That’s the primary reason behind the rising popularity of the Unified Data Analytics Platforms that offer a single channel to capture, store and analyse data and analytics from the ground up.

Final Thoughts

Linking data across the organization simply accelerates informed decision making for the business. Moreover, the insights generated with the help of UDAPs enable the organization to become more productive, efficient, and ultimately successful.

Speak to an MDSap expert to know more about how to best make use of unified data analytics platforms for your business enterprise today.

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