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SAP Marketing Cloud (previously Hybris Marketing) is a marketing solution that provides real-time context-based data about individual customers and anonymous visitors by unifying user data into a centralized hub.

This will allow brands to deliver consistent, contextual, and relevant experiences throughout a customer journey, regardless of the marketing channel or device.

  • Data Management: provides you with a 360 view of people interacting with your brand enabling you to target them within the right context, in real-time.
  • Recommendation: delivers timely and highly relevant recommendations to your customers, helping you translate interest into conversion.
  • Segmentation: offers high-performing audience segmentation in real-time enabling you to personalize campaigns across multiple channels.

Benefits and Features

  • Develop a unified customer profile across the organization, remove silos, and activate the full value of customer data
  • Acquire a deeper customer insights enabling you to understand intent and anticipate customer behavior
  • Ability to identify hidden trends and discover micro-segments with just a few clicks
  • Identify and deliver personalized experiences at scale
  • Build an exceptional customer trust through consent-based engagements
  • Orchestrate seamless experiences throughout the customer journey
  • Fathom marketing performance, budget, and ROI with closed-loop measurement
  • Organize, design, and manage all marketing activities and campaigns, while collaborating with teams for unified execution
  • Discover and understand performance drivers with advanced data visualization and multi-dimensional analysis
  • Identify and target customers with account-based marketing across touchpoints with suitable and personalized engagements to gain a holistic view of your contacts and accounts.
  • Equip your teams with the right insights to make intelligent and quick decisions.



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