SAP MARKETING CLOUD
SAP Marketing Cloud (previously Hybris Marketing) is a marketing solution that provides real-time context-based data about individual customers and anonymous visitors by unifying user data into a centralized hub.
This will allow brands to deliver consistent, contextual, and relevant experiences throughout a customer journey, regardless of the marketing channel or device.
- Data Management: provides you with a 360 view of people interacting with your brand enabling you to target them within the right context, in real-time.
- Recommendation: delivers timely and highly relevant recommendations to your customers, helping you translate interest into conversion.
- Segmentation: offers high-performing audience segmentation in real-time enabling you to personalize campaigns across multiple channels.
Benefits and Features
- Develop a unified customer profile across the organization, remove silos, and activate the full value of customer data
- Acquire a deeper customer insights enabling you to understand intent and anticipate customer behavior
- Ability to identify hidden trends and discover micro-segments with just a few clicks
- Identify and deliver personalized experiences at scale
- Build an exceptional customer trust through consent-based engagements
- Orchestrate seamless experiences throughout the customer journey
- Fathom marketing performance, budget, and ROI with closed-loop measurement
- Organize, design, and manage all marketing activities and campaigns, while collaborating with teams for unified execution
- Discover and understand performance drivers with advanced data visualization and multi-dimensional analysis
- Identify and target customers with account-based marketing across touchpoints with suitable and personalized engagements to gain a holistic view of your contacts and accounts.
- Equip your teams with the right insights to make intelligent and quick decisions.